Media Packs

NME

Male: 74%
Female: 26%
Median age: 23
ABC1: 68%
Circulation: 33,875
Readership: 325,000
ABCe: 5,342,246


NME readers are mainly males in their early twenties with a passion for music. A large number of readers are students mainly in the middle class which means they have more disposable income to spend on entertainment. NME consider themselves to be a popular, influential magazine because of their honest reputation. Readers have a strong relationship with NME and rely on editorials and ads to keep them up to date on music.

Kerrang!

Circulation: 44,013

Readership: 421,000

ABC1: 52%

Mean Age: 22

Solus Readership: 20%

87% buy every issue of K

Kerrang magazine is read mostly by the male population with the average age being 22. They have quite a young audience that are middle class or higher which is a big advantage as this age group is usually difficult to reach. This appeals to the advertisers along with the fact they are very loyal readers, with 87% of readers buying every issue. The common reader is very dedicated to music which is also shown through their appearance and lifestyle. They are the heaviest consumers of music buying 53% more albums per month than the national average.

Q Magazine

Male: 68%
Female: 32%

Circulation: 89,450                                      

Readership: 550,000

abc1 pro file:72%

Solus readership: 69%

ABC1:72% 

Median Age: 29

Q magazine is directed at mostly males in their late twenties with their median reader age being 29. They also have a larger income than both NME and Kerrang readers which is probably linked to their age as they will have higher paid jobs, so more disposable income. The Q reader has a high disposable income which he spends on himself, which appeals to advertisers as they are more likely to buy their magazine.